Psychologist Explains Consumer Behavior Model When Purchasing A Car

A lot of people consider buying a car. That is because they believe it is a necessity. Perhaps that is due to the long distance drive people have to do every time they go to work and run some errands. However, purchasing a car is a significant investment, and it is not an easy decision for everyone. That is primarily those who can’t seem to afford. But that is not all; there are so many factors involved in the decision-making such as desire, financial means, behavioral approach, environmental impacts, and even other people’s approval. That is where a psychologist tries to explain this behavior specifically on these individuals who are purchasing a car.


People often want to make a statement about their personality every time they attempt to purchase a car. That explains why all consumers are different and don’t share the same preference when it comes to buying. Their actions get defined by a dynamic interaction from the effects of their behavior and cognitive aspects. It also represents their approach in the exchange aspects of their lives, the involvement of cognition and affection, as well as influence from the environmental event.

With apologies or perhaps as depicted by Jason Statham, a new study suggests those who view their car as an extension of themselves have stronger aggressive driving tendencies. — Rick Nauert PhD

Behavior, Affect And Cognition

In terms of understanding consumer behavior, it is essential to understand affection and cognition. That is because it refers to the internal and psychological reactions that people may have concerning their response to objects they encounter and experience from the external environment. Meaning, it relates to consumer’s emotions and thoughts. These two factors are the standard point that will decide whether a consumer should purchase or not. However, there are cases that even if a consumer already recognizes his emotions and thoughts, his behavior still wins the situation. That although the person knows he can’t afford to buy or don’t entirely feel the need of purchasing, he buys the car anyways.


Environment (Social And Physical Characteristic)

The environment takes a significant factor that explains why a consumer should or should not purchase a car. It refers to the social and physical characteristic of a person dealing with the surrounding things. It goes in both macro and micro levels of a consumer’s external world. One of the most notable examples is the inconvenience of distance. With that particular state, a consumer would feel the necessity of having a vehicle. There is this fulfilling sense that guarantees convenience at all times. Another case is social approval. It is where an individual finds himself liking what other people mostly like. That is, regardless of affordability and consistency. Next is peer pressure. There is this mentality that since everyone in a person’s circle owns a car; there is a need to have one too. Peer pressure significantly affects a person’s way of thinking by slowly trying to incorporate negative life perspectives.

Beyond the more theoretical arguments, research has shown implicit attitudes have been more closely associated with green behavior than explicit attitudes. — Ian Zimmerman Ph.D.

Consumer Behavior Model

Convenience Recognition Behavior – It is where the consumer realizes that owning a car is a necessity for daily use. That is, regardless of the distance people have to take every day. Meaning, there are times that even if an individual only needs to walk a couple of miles, he will choose to use a vehicle.

Information Search Behavior – It is a type of consumer behavior model that focuses on source finding. It is where a consumer attempts to complete information about a particular car he wants to purchase. It supports the estimates of an individual’s need that will determine as to whether an automobile fits in his preference.

Evaluation Of Alternatives – It is a consumer behavior model that is more likely common in most people. It supports the process of comparing several other automobile types in regards to their respective prices and equipment. Usually, it does not entirely need to follow a preference. Instead, the consumer focuses on the totality of the whole purchasing process, such as convenience, affordability, quality, and warranty.

Because personality traits and consumer behaviors can be measured accurately, understanding the relationships between the traits and behaviors allows a researcher to understand the motivations without having to ask people for this information. We believe that when a trait is correlated with a consumer behavior, it can be inferred that whatever motivation this trait is connected to is the motivation for that behavior. — Ryan T. Howell Ph.D.


Product Choice – A consumer chooses a car due to its value for money. Meaning, it will not matter to the individual if the car is almost on its warranty or put on sale. It will not also matter even if it is a second-hand item as long as it is still functioning. It will always become a perfect product choice based on consumer monetary preference.

Outcome/Post Purchase – It is a consumer behavior that does not necessarily need to consider anything. It is emotion-based decision-making where when a consumer feels happy about the purchase; he will feel satisfied throughout using it.

Nevertheless, if you are looking into acquiring a car of your own but having second thoughts, it might be best to consult first. Discussing with a counselor has become very convenient ever since the advent of online platforms like BetterHelp. You may be surprised by how licensed and experienced therapists can assist you with this.

Honestly, anyone can purchase a car, depending on their needs and preferences. However, it is vital to know the different consumer behavior types so people can understand where their decision-making process comes from.

Trying To Prevent Getting In A Car Accident And Needing To See A Therapist Later? Know Why Your Check Engine Light Is On

As someone who has apprenticed for a local therapist and helped him schedule therapy sessions and consultations, I know that not every patient who calls or sets foot in the clinic are dealing with autism, ADHD, Alzheimer’s, and other illnesses that no one has control over. Some of them have been victims of bullying and different forms of abuse, and they hope that the counselor can help make their nightmares go away. Others get diagnosed with major depression, severe anxiety, mania, etc. after splitting from their partner, losing a job, and, worse, losing a loved one in a car accident.


As you find me talking about cars mostly here, you may be able to tell that I have since ditched my dreams of becoming a therapist. Automotives will always have my full attention – nothing can change that. Nevertheless, if there is one thing that I can advise to people so that they can avoid initiating a vehicular accident or at least getting in trouble on the road is to be mindful of their check engine light.

What Is Check Engine Light?

Check engine light is also known as the malfunction indicator lamp. You will typically notice this light in the instrument panel behind the steering wheel of most cars. It gets triggered by the odometer, which tells you how much distance you have covered. As the former name suggests, the check engine light signal will switch on whether there is a minor or severe issue with your vehicle.

Why Does The Malfunction Indicator Lamp Turn On?

The engine of a car is comparable to a human brain. Even though it appears to be a single mass, there are a lot of wirings and other items connected to it that are essential to operate the entire vehicle smoothly. With this tidbit in mind, in case you see that the check engine light is switched on, it will be rather unwise to conclude that the motor may require a significant overhaul or that you will have to start looking for a new model because of it.

In hopes of preparing yourself if you encounter this situation, here are the three common reasons why the check engine light in your car may be on.


1. The Oxygen Sensor Is Damaged

An oxygen sensor has a vital role in making sure that the amount of fuel that enters the vehicle’s engine is directly proportional to the level of air that comes with it. This ascertains that the liquid substance can be converted into a form of energy, which makes the car run. The system that works within the auto will immediately let you know if ever one of the sensors needs your attention because it can affect its ability to burn fuel well.

The failure is typically due to the soot coming from used oil that coats the equipment and dampens its capability to sense the proper proportion of petroleum and oxygen. Aside from the fact that it will encourage your engine to consume more energy than necessary, it can also emit smoke that is harmful to the people and the environment.

2. The Gas Cap Is Not Operational

The opening to the fuel tank may be on one side of your car and is quite far from the location of the motor, but the truth that the gas ends up inside the engine remains. For this reason, if the check engine indicator lights up and your quick assessment under the hood tells you that there are no leaks or broken cables, your problem can be as simple as the fuel cap being loose.

The excellent point of the issue is that you can fix it on your own without the help of a mechanic. This entails that you will only have to spend several dollars to purchase a replacement cap and tighten it in place.


3. The Spark Plug Has To Be Changed

Your automobile can be driven to various locations not merely because you have enough supply of fuel within the chamber but also because the spark plugs are igniting it. Thus, once a spark plug becomes faulty, the engine can die down on automatic, and restarting the car in the same situation may not happen. This is why experts often advice vehicular owners to have the auto frequently examined, specifically if you will use it on long trips a lot. The stores that sell car parts also have spark plugs in their inventory, by the way; you can replace a faulty spark plug by yourself at home anytime.


The next time that your check engine light comes on, you will, therefore, know what things to check first.